Industry
In June 2025, a funny thing happened: some of the world’s loudest brands went quiet. According to Modern Retail, nearly 40% of Fortune 500 and Global 100 companies scaled back Pride campaigns this year—and not one planned to increase them. The reason? Political pressure. A full 61% of
Industry
TikTok Shop is surging. Meta’s dialing back. And Shopify brands are caught in the middle—testing budgets, shifting bets, and trying not to get whiplash from algorithmic whack-a-mole. As of June 2025, we’re deep in a platform tug-of-war for eCommerce dominance. One’s a discovery engine turned storefront.
Industry
Back-to-school (BTS) no longer starts in August. In 2025, it kicked off right after Memorial Day, as major retailers raced to front-load promotions—and parents followed, wallets in hand (Retail Brew). For DTC brands, this isn’t just a calendar shift—it’s a competitive test. The brands that plan
Industry
Shopify’s Summer ’25 Edition isn’t a cosmetic update—it’s a strategic play for operators. This rollout gives lean DTC teams access to tools that once required expensive dev stacks: AI-generated storefronts, real-time analytics, and global infrastructure that just works. Whether you're redesigning your PDPs or