Industry
Shopify’s Winter ’26 “Renaissance” Edition has arrived, bringing over 150 new features to the table. This isn’t just another update; it's a clear signal to the DTC world that Shopify is aiming to be the ultimate commerce platform for ambitious brands (The Fold Tech). While reactions
Industry
In 2025, direct-to-consumer (DTC) brands shattered the mold, diving into "fringe" categories like zero-proof beer, hormone health, sexual wellness, and functional candy. These aren't just buzzwords—they're billion-dollar markets in the making. With the share of Americans who drink alcohol at a historic low
Industry
AI in E-commerce: Separating Hype from Reality for Shopify Brands For mid-sized Shopify founders, 2025 was the year AI transitioned from buzzword to business tool. But with every new "AI-powered" app promising a DTC revolution, how do you discern real opportunities from distractions? Here’s an insider’s
Industry
The Cyber Monday Blackout: When Shopify Went Silent On Cyber Monday 2025, a day e-commerce operators mark on their calendars in red, Shopify experienced a significant outage, leaving thousands of DTC brands in a lurch (Reuters). At 9:08 a.m. ET, reports flooded in from the U.S. and
Industry
Shopify's Black Friday/Cyber Monday (BFCM) 2025 results are in, and they’re impossible to ignore. Independent DTC merchants on Shopify raked in an astounding $14.6 billion over the BFCM weekend—a 27% surge from last year, even after accounting for constant currency adjustments (Newsfile Corp.). This
Industry
The Discount Dilemma: Rethinking Black Friday Black Friday and Cyber Monday often feel like a necessary evil for DTC operators—sacrificing margins in the pursuit of record sales. Every year, blanket discounts chip away at profits and erode brand value, training even your most loyal customers to wait for the
Industry
Shopify has unveiled two game-changing updates that every DTC founder should prioritize: a monumental increase in product variant limits and a sophisticated, AI-enhanced POS system designed for seamless omnichannel retail. As we approach peak season, these enhancements are crafted to empower ambitious brands—allowing them to expand product lines and
Industry
Outway, the premium sock brand founded by former cyclist Rob Fraser, experienced the typical DTC roadblock: stagnant sales, shrinking margins, and intense market competition. After bootstrapping his Shopify-based business past $10M and securing a $3.2M investment in 2022 (PR Newswire), Fraser faced a critical challenge by 2023. Yet, instead
Industry
Shopify is sprinting into the holiday season with unprecedented momentum, reporting its highest-ever quarterly revenue. Q3 2025 saw a staggering 32% year-over-year sales increase (Reuters; Digital Commerce 360). This holiday season, Shopify projects revenue growth in the “mid-to-high” 20% range, comfortably surpassing analyst expectations (Reuters). But as DTC founders know,
Industry
Black Friday is like the Super Bowl for e-commerce. In 2024, 197 million Americans took to shopping over Thanksgiving weekend, fueling a massive $10.8 billion in online Black Friday spending—a 10% increase from the previous year (Reuters). Shopify merchants alone saw $11.5 billion over Black Friday/Cyber
Strategies
As the holiday season kicks into gear, mid-sized DTC brands on Shopify are searching for that elusive double win: boosting average order value (AOV) while trimming excess inventory before year-end. Enter product bundling—a strategy experiencing a major resurgence as brands seek to offset deeper discounts and extract more value
Industry
The holiday season is a high-stakes game for DTC brands, and this year, AI is the secret weapon in their arsenal. From crafting compelling ad creatives to managing customer support, generative AI tools are reshaping how brands approach Q4. With 73% of U.S. marketers already leveraging these technologies, we&