The fastest-growing DTC brands in 2025 aren’t just raising—they’re compounding. They’re scaling with sticky products, cult communities, and omnichannel plays that don’t rely on brute-force ad spend.

This page is updated quarterly with brand-level breakdowns, verified numbers, and strategy takeaways for real operators—not just headline chasers.

Fastest Growing DTC Brands in 2025

Track the breakout brands posting real growth—not hype. We update this list quarterly with fresh data, operator insights, and retail expansion milestones.

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Direct-to-consumer growth looks different in 2025.

It’s not about who raised the biggest round. It’s not about CAC-chasing vanity metrics. The fastest-growing DTC brands this year are scaling with focus—building products people actually want, layering in omnichannel reach, and doubling down on operational discipline.

For a breakdown of the traits these brands share—and the common traps that stall others—see our companion analysis:

What Qualifies as “Fastest Growing”?

To make this list, a brand must meet at least two of the following:

• $50M–$1B in projected 2025 revenue
• Double-digit YoY growth (quarterly or trailing twelve)
• Expanded omnichannel footprint (retail, Amazon, wholesale, DTC)
• Cultural relevance (viral UGC, creator/influencer backing, or standout loyalty)

Feastables

Category: Food & Beverage
Estimated 2025 Revenue: $520M (projected)
12-Month Growth: Tripled revenue since 2022

Launched by MrBeast in 2022, Feastables has scaled from a YouTube-fueled product drop to a full-blown CPG juggernaut. It posted $251M in 2024 revenue with over $20M in profit—and is projected to cross $500M in 2025 (What's Trending).

Did You Know MrBeast is Making More Money on Feastibles Than His YouTube Revenue?

MrBeast’s most lucrative venture isn’t his massive YouTube channel — it’s his chocolate company, Feastables, which is proving to be a far more profitable business.

What’s TrendingAndy Lalwani

In Q2 2025, the brand became OU Kosher certified—opening up new customer segments and reinforcing its clean-label, better-for-you positioning (PR Newswire).

Feastables, fastest growing global chocolate brand, is becoming OU Kosher certified

/PRNewswire/ -- Feastables, the global snacking company founded in 2022, by YouTube creator and influencer Jimmy Donaldson (better known as MrBeast), has…

Cision PR NewswireFeastables

Feastables began as a Shopify-native DTC brand but now spans Walmart, Target, 7-Eleven, and Amazon. Every launch is gamified—limited SKUs, influencer-led stunts, community giveaways. MrBeast himself called his strategy “reinvesting everything to the point of stupidity”—a long-term bet that’s clearly paying off.

Operator Ashvin Melwani called Feastables one of the clearest examples of how top-tier DTC growth systems are built today:

“Between Obvi and Feastables, these systems have driven over $200M in revenue” (Ashvin Melwani on X).

Liquid Death

Category: Beverage
Estimated 2025 Revenue: $340M
Retail Presence: 133,000+ doors
Funding to Date: $250M+

Liquid Death made water loud. And profitable.

The brand’s 2024 retail sales surpassed $300M, with 2025 revenue projected at $340M (Sacra, MicroVentures).

MicroVentures’ Portfolio Company: Liquid Death’s History and Milestones

Liquid Death’s edgy branding and viral marketing have made the canned beverage brand stand out on the shelves. Learn more about Liquid Death

MicroVenturesBill Clark

In July 2025, they launched Sparkling Energy—a better-for-you entry into the $23B energy drink market (Food Dive).

Liquid Death to launch energy drinks, entering $23B category

With the release of Sparkling Energy, the edgy brand known for its tagline “Murder your thirst” will expand into its fourth beverage segment.

Food DiveChristopher Doering

The energy launch caught serious attention across the industry.

“Liquid Death is dropping an energy drink—but it’s more chill than killer,” said CEO Mike Cessario in a July post (Gymfluencers).

Beyond that, Liquid Death is omnipresent: Whole Foods, Walmart, music festivals (via Live Nation sponsorships), and viral collabs. The brand’s growth engine is built on absurdist marketing—skateboards infused with Tony Hawk’s blood, death-metal merch drops—and a product that fits modern values (aluminum cans, low sugar, high taste).

Founder Mike Cessario’s mantra? “What’s the dumbest idea we could do?” It’s turned into a $1.4B beverage empire (Jungle Scout).

How Liquid Death Turned Water into a $1.4 Billion Brand & Murdered the Amazon Market

Discover the disruptive force behind Liquid Death and its success. Explore the growth and marketing strategies of this billion-dollar brand.

Jungle ScoutBrian Connolly

Athletic Brewing Co.

Category: Non-Alcoholic Beer
Estimated 2025 Revenue: Nine figures
Top Craft Brewer Ranking: #8 in the U.S. (by volume)

Athletic Brewing is proof that NA beer isn’t niche—it’s category-defining.

As of April 2025, Athletic ranked #8 in U.S. craft breweries by volume—making it the highest-ranked NA brand ever (Craft Brewing Business).

The 2024 top 50 US craft breweries by sales volume

The Brewers Association has released its annual rankings of the top 50 U.S. craft brewing companies by beer sales volume.

Craft Brewing BusinessKeith Gribbins

With support from General Atlantic, Athletic is doubling capacity with a new 750,000-barrel brewery in San Diego (InsideHook).

John Walker’s Formula for Building Athletic Into an NA Giant

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InsideHookAlex Lauer

Its channel mix is tight: DTC subscriptions, seasonal drops, Whole Foods, Total Wine, Emirates Stadium (via Arsenal FC partnership), and direct sales at gyms and races.

The product promise—great-tasting beer with <0.5% ABV—has tapped a massive sober-curious and performance-focused audience. Founder Bill Shufelt says their north star is long-term quality and community. It shows.

Athletic’s momentum reflects more than just timing.

“Gen Z ditched alcohol, so guess what’s trending now,” (@diabyismael).

Olipop

Category: Functional Soda
Estimated 2025 Revenue: $400M
Valuation: $1.85B

Olipop owns 60% of the global prebiotic soda category—and they’re still in growth mode (TapTwice).

8 Olipop Statistics (2025): Revenue, Sales, Valuation, Investors

Olipop is a prebiotic soda brand that sells a healthier alternative to traditional sodas, focusing on gut health and lower sugar content.

TapTwice Digital

In 2024, revenue doubled from $200M to $400M. This year, they’ve launched nostalgia-flavored SKUs (Dr. Goodwin, Banana Cream), expanded into 50,000+ stores, and launched a viral #OlipopChallenge on TikTok (Just Drinks).

Olipop valued at $1.85bn following $50m raise

US functional soda brand Olipop has raised $50m in a Series C funding round, bringing its valuation to $1.85bn.

Just DrinksShivam Mishra

Olipop’s playbook is textbook DTC crossover: high-retention DTC subscribers, high-velocity retail, and clean storytelling on TikTok and Instagram. It tastes like soda but includes prebiotics, fiber, and under 5g of sugar—unlocking trial from both wellness customers and soda diehards.

Co-founder Ben Goodwin puts it best: “We’re not here to be a niche health drink—we’re here to redefine soda” (Inc.).

The brand’s performance continues to spark conversation.

“Olipop did $400M in 2024, valued at $1.85B,” shared one analyst (@pitdesi).

Skims

Category: Apparel
Estimated 2025 Revenue: $750M–$1B
Valuation: $4B
Retail Moves: Flagships in LA and NYC, global pop-ups

Skims is a cultural engine disguised as an underwear brand.

Launched in 2019 by Kim Kardashian and Jens Grede, the brand quintupled revenue in three years, hitting $713M in 2023 (Inc.). It’s pacing toward $1B with profitability and a waitlist for nearly every drop.

While many brands scale back retail, Skims is doing the opposite.

“Kim just opened up multiple brick & mortar locations for SKIMS—in the era of everything going digital,” noted one operator (@djtavv).

In Q2 2025, Skims launched new product lines (bridal, menswear), expanded internationally (London, Tokyo), and hit wholesale shelves via Nordstrom and Saks (Los Angeles Times).

Why Kim Kardashian’s Skims is making a splash with investors and the shapewear market

Kardashian’s celebrity shapewear brand raked in $330 million in venture capital funding last year, the second-highest among L.A.-area companies. Retail stores are next.

Los Angeles TimesAndrea Chang

The brand’s drops create Supreme-level urgency, while its core basics drive long-term retention. With a $20–$100 AOV and DTC at its core, Skims now blends hype culture with strong LTV.

Grede says they’re building a “forever brand.” With a $4B valuation and IPO buzz circling, it’s working.

Phlur

Category: Fragrance
Estimated 2025 Revenue: $150M+
Acquired: July 2025 by TSG Consumer Partners

Phlur is the TikTok fragrance brand that did what legacy houses couldn’t: made scent emotional—and viral.

Its signature product, “Missing Person,” turned into a Gen Z phenomenon, with hundreds of TikTok reviews capturing users crying over how “familiar” the scent felt (Business of Fashion).

The brand saw 65% YoY growth in 2025 and became Sephora’s #2 fastest-growing fragrance brand. In July, TSG Consumer Partners acquired Phlur for an undisclosed sum. Chriselle Lim remains on as creative director.

Their mix? Accessible prestige pricing, minimalist packaging, story-driven launches, and product variety (deodorant, candles, mists). DTC is still ~50% of sales.

Lim summed it up: “Phlur isn’t just a product—it’s a feeling.” The market agrees.

The acquisition was picked up across X and industry press:

“TSG Consumer Partners Acquires Phlur Amid Surge in Influencer-Backed Fragrance Brands” (@globalcosmetics).

Grüns

Category: Vitamins & Wellness
Estimated 2025 Revenue: $100M+
Retail: Sprouts, Target, Walmart, Amazon
Valuation: $500M

Grüns has gone from TikTok darling to retail powerhouse in under two years.

The green gummy vitamin brand surpassed a nine-figure revenue run rate in 2025—shipping over 4 million gummies per day (Modern Retail). It hit profitability just 14 months after launch (Inc.).

The approach that helped Grüns hit a $500 million valuation in 2 years and land at Sprouts, Target and Walmart

Grüns has had a meteoric rise, hitting a $500 million valuation in two years and landing on the shelves of Sprouts, Walmart and Target.

Modern RetailAnna Hensel

Retail rollout has been aggressive: Sprouts, Target, and Walmart shelf space plus a best-selling Amazon presence. Early results were strong—Sprouts sales “exceeded expectations,” and Walmart expansion began in Q2 (Pati Group).

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In an industry flooded with pills, powders, and promises, one brand is turning heads with a deceptively simple concept: make comprehensive nutrition delicious.

PATI GroupPATI Group

Grüns now has over 250,000 subscribers and 20,000+ reviews (4.8★ average). New product lines like Grüns Cubs (for kids) and Nütrops (nootropic-infused) are fueling LTV. Celebrity backers include Joe Burrow and Anna Kendrick. A new SKU is slated for Q3 2025.

Much of Grüns’ velocity is social-first. TikTok flash sales, creator-driven launches, and influencer moments with Bethenny Frankel and Jessie James Decker have kept the buzz high. It’s a retention machine wrapped in a gummy bear—and it’s working.

David Protein

Category: Nutrition
Estimated 2025 Revenue: $100M+ (first 12 months)
Retail: 5,000+ U.S. stores
Valuation: $725M+

David isn’t just growing fast—it’s warping the growth curve.

Founded by RxBar’s Peter Rahal, the brand crossed $1M in week-one sales, raised $75M by Q2, and is on pace for $100M+ in year-one revenue (Athletech News). Valuation? $725M by mid-2025 (Inc.; LinkedIn).

David Protein is valued at $750 Million and is not even 1 year old. | Will Evans

David Protein is valued at $750 Million and is not even 1 year old. Today I’m breaking how after going through their entire funnel 👇 I feel like these guys have come out of nowhere over the past year and have taken the CPG & DTC space by storm. So I decided to dive deep. I bought their products, went through the entire funnel, and analyzed everything including team, investors, agencies, traffic, ads, landing pages, product pages, Amazon presence, retail strategy, upsells, downsells, flows, email campaigns, and more. Once you start peeling back the layers, it becomes clear: These guys know exactly what they’re doing. Here’s what stood out: #1) Seasoned Founder: Their founder Peter Rahal isn’t new to this. He built RXBar and sold it to Kellogg’s for $600 million. He knows how to build and scale. #2) Clear, Powerful USP: Their bars deliver 28g of protein for only 150 calories. There’s nothing else like it on the market right now and creates very strong competitive advantage. #3) Investor Competitive Advantage: Their bars are not just endorsed by Peter Attia and Andrew Huberman... they’re investors. Providing next-level credibility and distribution that many of their competitors in the category cannot match. #4) A+ Team and Agency Support: They’ve built a 50+ person team fast and partnered with top-tier agencies to execute across channels like Day Job and Jack Mason #5) Well-Funded, Moving Like a Tech Startup: They’re deploying capital aggressively and making smart strategic moves, like acquiring Epogee , a key ingredient partner. You don’t see a lot of brands in the DTC making capital moves like this. Their founder Peter recently said: “We’re probably one of the fastest-growing food brands in history.” After going through their funnel, I believe it. I put together a full breakdown showing exactly how they scaled to $750M in under 12 months. If you like deep brand breakdowns, you do not want to miss this one. ✅ 45-minute video analysis ✅ Free audit ✅ Funnel swipe file included Want access? - Like this post - Connect with me Will Evans on Linkedin - And drop “Protein” in the comments Do this and I will send it over ASAP. | 453 comments on LinkedIn

LinkedInWill Evans

The bars themselves are objectively insane: 28g protein, 0g sugar, 150 calories. David even acquired its ingredient supplier (Epogee) for exclusivity—a move so bold that rivals filed antitrust complaints.

In just months, David hit 5,000+ retail doors and built a die-hard fanbase through biohacker pods, X threads, and memes. The viral “boiled cod” stunt—where they actually sold boxes of frozen fish—spiked engagement 14,000% and positioned the brand as both performance-first and culturally self-aware (Inc.).

Backed by Dr. Andrew Huberman and Dr. Peter Attia, David blends science, humor, and velocity in a way that’s redefining the protein bar category.

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