2025 DTC trends

2 articles

Industry

DTC’s New Frontiers: 2025’s Breakout Brands in Untapped Niches

In 2025, direct-to-consumer (DTC) brands shattered the mold, diving into "fringe" categories like zero-proof beer, hormone health, sexual wellness, and functional candy. These aren't just buzzwords—they're billion-dollar markets in the making. With the share of Americans who drink alcohol at a historic low of 54% (Forbes), there's a ripe opportunity for savvy founders to capitalize on shifting consumer habits. Let's break down how 2025's breakout DTC categories can redefine your growth strategy—

Aleena Hassan6 min read
AI in E-commerce: Hype vs. Reality for Shopify Brands
Industry

AI in E-commerce: Hype vs. Reality for Shopify Brands

AI in E-commerce: Separating Hype from Reality for Shopify Brands For mid-sized Shopify founders, 2025 was the year AI transitioned from buzzword to business tool. But with every new "AI-powered" app promising a DTC revolution, how do you discern real opportunities from distractions? Here’s an insider’s look at AI bets that truly paid off—and those that didn’t. The AI Gold Rush: Finding Value Amid the Hype Let's talk numbers: U.S. AI startups pulled in an astounding $104 billion in the first

Aleena Hassan10 min read

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