Strategies
Tariffs are up. Ad costs are rising. And mid-sized DTC brands are feeling the squeeze. If you're not actively tightening your pricing strategy in 2025, you're already behind. The good news? Small moves—upsells, bundles, pricing psychology—can drive big profit. The 2025 Margin Crunch: Why
Strategies
In 2025, bloated app stacks are quietly eroding margins. DTC brands are realizing that “more tools” doesn’t mean more growth—just more drag. Thanks to Shopify’s Summer ’25 Edition, you no longer need to duct-tape half your backend together. The best operators are simplifying, not stacking (Tapcart). Why
Strategies
Customer acquisition costs keep climbing. And yet, for most brands, 70–80% of first-time buyers never come back (Eli Weiss). That stat alone is a red flag for any operator chasing profitability post-iOS14. The math is simple: if you’re not converting the customers you already paid for, your margins