Strategies
In July 2025, Crocs and Touchland dropped a Jibbitz-compatible hand sanitizer. Tony’s Chocolonely and Hot Take Dough launched a limited-run frozen s’mores cookie dough for World Chocolate Day. Both sold out. Both blew up online. And both proved what savvy DTC founders already know: a good brand collab
Strategies
DTC operators love their acronyms: LTV, CAC, MER. But here’s one that actually deserves a spot in your playbook: P2P. Peer-to-peer sales isn’t about affiliates. It’s not multi-level marketing. And it’s definitely not new. You’ve seen it happen a thousand times—someone raves about a
Strategies
You’ve seen the same stack 100 times: Klaviyo, ReCharge, Loop, maybe a loyalty widget. Solid. But if that’s where your tech stack stops, you’re probably leaking revenue in a dozen places. Because under the surface of the Shopify App Store—beneath the top 10 charts and “Staff
Strategies
Meta’s AI chatbots can now message customers first. That means your brand can drop into a customer’s DMs—on Instagram, Messenger, or WhatsApp—with a friendly, helpful nudge that feels more like a concierge than a sales push. As of July 3, Meta confirmed it’s testing proactive
Strategies
The “your customers won’t download it” era of branded apps is over. In the past week alone, multiple Shopify operators have shared wins from rolling out mobile apps—not just to look more polished, but to unlock free push messaging, simplify reorders, and drive loyalty on autopilot. One founder
Strategies
When a brand hits $100M in revenue with a third of its team overseas, people pay attention. That’s exactly what True Classic pulled off—cutting traditional hiring costs while scaling at speed by pairing offshore talent with AI. And they’re not the only ones. In late June 2025,
Strategies
It’s mid-2025, and a lot of DTC brands are learning the hard way: subscription success isn’t about signing customers up. It’s about getting them to stay. According to Chargebee, 42% of B2C subscription companies are seeing churn rates above 3% per month, and 16% are pushing past
Strategies
If you’re still throwing $10K+ at polished ads in 2025, you’re playing last year’s game. Shopify brands are getting smarter. They’re ditching big-budget influencer deals and stale Facebook creative for something leaner, more scalable, and more believable: micro-influencer UGC. According to StackInfluence, 86% of U.S.
Strategies
The cookie’s crumbling—and for Shopify brands, that's not a punchline. Google will phase out third-party cookies by the end of 2024 (CookieInformation), and platforms like Apple and Meta are tightening data privacy even further. The days of cheap, passive tracking are gone. The smart DTC brands?
Strategies
Prime Day isn’t just Amazon’s game anymore. In 2024, U.S. shoppers dropped $14.2 billion during the 48-hour event—an 11% jump from the previous year (Reuters). And in 2025, the stakes are even higher: Amazon’s extending the event to four full days (July 8–11)
Strategies
Tariffs are up. Ad costs are rising. And mid-sized DTC brands are feeling the squeeze. If you're not actively tightening your pricing strategy in 2025, you're already behind. The good news? Small moves—upsells, bundles, pricing psychology—can drive big profit. The 2025 Margin Crunch: Why
Strategies
In 2025, bloated app stacks are quietly eroding margins. DTC brands are realizing that “more tools” doesn’t mean more growth—just more drag. Thanks to Shopify’s Summer ’25 Edition, you no longer need to duct-tape half your backend together. The best operators are simplifying, not stacking (Tapcart). Why