Industry
In May, David Nutrition stunned the DTC world with a $75M Series A at a $725M valuation—just 12 months after launch. The bar brand, co-founded by RXBar’s Peter Rahal, landed in 3,000+ retail stores and is pacing toward $100M in year-one revenue (Finsmes, Athletech News). Investors like
Strategies
DTC operators love their acronyms: LTV, CAC, MER. But here’s one that actually deserves a spot in your playbook: P2P. Peer-to-peer sales isn’t about affiliates. It’s not multi-level marketing. And it’s definitely not new. You’ve seen it happen a thousand times—someone raves about a
Strategies
You’ve seen the same stack 100 times: Klaviyo, ReCharge, Loop, maybe a loyalty widget. Solid. But if that’s where your tech stack stops, you’re probably leaking revenue in a dozen places. Because under the surface of the Shopify App Store—beneath the top 10 charts and “Staff
Strategies
Meta’s AI chatbots can now message customers first. That means your brand can drop into a customer’s DMs—on Instagram, Messenger, or WhatsApp—with a friendly, helpful nudge that feels more like a concierge than a sales push. As of July 3, Meta confirmed it’s testing proactive
Industry
On July 7, President Trump extended the “Liberation Day” tariff pause to August 1, 2025, giving DTC brands a 25-day grace period to brace for impact (Reuters). If negotiations with trade partners stall, the U.S. will reinstate a 10% tariff on all imports—plus country-specific surcharges up to 70%
Analysis
Most DTC brands are trying to squeeze 10% growth out of bloated acquisition costs. A few are casually racing to $50 million. In a June 19 breakdown, Eli Weiss dissected the new class of rocketship brands—DTC startups hitting $30–$50M in revenue within one or two years (Eli Weiss)
Strategies
The “your customers won’t download it” era of branded apps is over. In the past week alone, multiple Shopify operators have shared wins from rolling out mobile apps—not just to look more polished, but to unlock free push messaging, simplify reorders, and drive loyalty on autopilot. One founder
Strategies
When a brand hits $100M in revenue with a third of its team overseas, people pay attention. That’s exactly what True Classic pulled off—cutting traditional hiring costs while scaling at speed by pairing offshore talent with AI. And they’re not the only ones. In late June 2025,
Analysis
It’s not just vibes—mid-2025 has turned the screws on DTC marketing budgets. In April, 54% of businesses froze or cut marketing spend. That number jumped to 61% among retail brands specifically (DTC Times). Operators aren’t panicking. They’re pivoting—toward smarter retention plays, cheaper acquisition hacks, and
Strategy, signals, and stories from the DTC world.
Glossier, once the crown jewel of DTC beauty, just announced another pivot: CEO Kyle Leahy is stepping down, with founder Emily Weiss back in the mix to help find her replacement. The move comes days after Glossier expanded its fragrance line and declared it’s entering a “new phase of
It’s mid-2025, and a lot of DTC brands are learning the hard way: subscription success isn’t about signing customers up. It’s about getting them to stay. According to Chargebee, 42% of B2C subscription companies are seeing churn rates above 3% per month, and 16% are pushing past
In June 2025, a funny thing happened: some of the world’s loudest brands went quiet. According to Modern Retail, nearly 40% of Fortune 500 and Global 100 companies scaled back Pride campaigns this year—and not one planned to increase them. The reason? Political pressure. A full 61% of
In June 2025, Dude Wipes closed a private equity deal with TSG Consumer Partners—and it’s not just a “funny brand gets funding” headline. It’s a case study in how DTC operators can build sticky brands, scale into retail without bloating, and still hold onto the thing that
TikTok Shop is surging. Meta’s dialing back. And Shopify brands are caught in the middle—testing budgets, shifting bets, and trying not to get whiplash from algorithmic whack-a-mole. As of June 2025, we’re deep in a platform tug-of-war for eCommerce dominance. One’s a discovery engine turned storefront.
If you’re still throwing $10K+ at polished ads in 2025, you’re playing last year’s game. Shopify brands are getting smarter. They’re ditching big-budget influencer deals and stale Facebook creative for something leaner, more scalable, and more believable: micro-influencer UGC. According to StackInfluence, 86% of U.S.
The cookie’s crumbling—and for Shopify brands, that's not a punchline. Google will phase out third-party cookies by the end of 2024 (CookieInformation), and platforms like Apple and Meta are tightening data privacy even further. The days of cheap, passive tracking are gone. The smart DTC brands?
Father’s Day 2025 just became the highest-grossing in U.S. history—$24 billion in total spend, up from $22.4B last year (NRF). Despite economic pressure, 47% of consumers spent more than they did in 2024, with the average shopper dropping $199.38 per gift. The highest-spending demo? 35–
Most mid-sized Shopify brands follow a well-worn roadmap: launch DTC, scale through paid ads, then aim for Sephora or Target. Skimpies didn’t get the memo. The TikTok-native brand just made its first national retail appearance—not at a luxury boutique, but at TJ Maxx and Marshalls, signaling a bold
Prime Day isn’t just Amazon’s game anymore. In 2024, U.S. shoppers dropped $14.2 billion during the 48-hour event—an 11% jump from the previous year (Reuters). And in 2025, the stakes are even higher: Amazon’s extending the event to four full days (July 8–11)
When e.l.f. Beauty announced its $1 billion acquisition of Hailey Bieber’s skincare brand Rhode in May 2025, the DTC world did a collective double take. A two-year-old brand. Minimal SKUs. Built on TikTok. Worth 10 figures? That’s not just a win for celebrity-powered marketing—it’s
Tariffs are up. Ad costs are rising. And mid-sized DTC brands are feeling the squeeze. If you're not actively tightening your pricing strategy in 2025, you're already behind. The good news? Small moves—upsells, bundles, pricing psychology—can drive big profit. The 2025 Margin Crunch: Why
