Meta - DTC Live

Strategies

Meta’s AI Chatbots: DTC Brands’ New Customer Engagement Hack

Meta’s AI chatbots can now message customers first. That means your brand can drop into a customer’s DMs—on Instagram, Messenger, or WhatsApp—with a friendly, helpful nudge that feels more like a concierge than a sales push. As of July 3, Meta confirmed it’s testing proactive

Industry

TikTok vs. Meta: Where DTC Brands Are Actually Driving Sales in 2025

TikTok Shop is surging. Meta’s dialing back. And Shopify brands are caught in the middle—testing budgets, shifting bets, and trying not to get whiplash from algorithmic whack-a-mole. As of June 2025, we’re deep in a platform tug-of-war for eCommerce dominance. One’s a discovery engine turned storefront.