Industry
In June 2025, Dude Wipes closed a private equity deal with TSG Consumer Partners—and it’s not just a “funny brand gets funding” headline. It’s a case study in how DTC operators can build sticky brands, scale into retail without bloating, and still hold onto the thing that
Industry
TikTok Shop is surging. Meta’s dialing back. And Shopify brands are caught in the middle—testing budgets, shifting bets, and trying not to get whiplash from algorithmic whack-a-mole. As of June 2025, we’re deep in a platform tug-of-war for eCommerce dominance. One’s a discovery engine turned storefront.
Industry
Most mid-sized Shopify brands follow a well-worn roadmap: launch DTC, scale through paid ads, then aim for Sephora or Target. Skimpies didn’t get the memo. The TikTok-native brand just made its first national retail appearance—not at a luxury boutique, but at TJ Maxx and Marshalls, signaling a bold
Industry
Back-to-school (BTS) no longer starts in August. In 2025, it kicked off right after Memorial Day, as major retailers raced to front-load promotions—and parents followed, wallets in hand (Retail Brew). For DTC brands, this isn’t just a calendar shift—it’s a competitive test. The brands that plan
Industry
Shopify’s Summer ’25 Edition isn’t a cosmetic update—it’s a strategic play for operators. This rollout gives lean DTC teams access to tools that once required expensive dev stacks: AI-generated storefronts, real-time analytics, and global infrastructure that just works. Whether you're redesigning your PDPs or