Analysis
Gen Z’s Loyalty Gap: Why Young Consumers Resist DTC Brands
The New Brand Reality: Loyalty Is Up for Grabs Running a modern DTC brand and noticing that Gen Z customers seem quick to jump ship? You’re not alone. A striking 81% of Gen Z and Millennial shoppers switched brands in the past year (LinkedIn: Marca). Essentially, four out of five young shoppers are ready to ghost even their preferred brands without much hesitation. For DTC operators, particularly those on Shopify, this isn't merely a marketing challenge—it's a call to action to overhaul how we
Aleena Hassan10 min read
