AOV

2 articles

Analysis

Black Friday Record Sales vs Real Profits for DTC Brands

Did 2025’s record-breaking Black Friday/Cyber Monday truly boost profits for direct-to-consumer brands? On the surface, Shopify operators and DTC founders celebrated unprecedented top-line numbers. But as the dust settles, the crucial question remains: how much profit was actually realized? If you're running a brand, you know revenue grabs the headlines, but margins pay the bills. Let's cut through the hype and explore what these historic e-commerce figures mean for operator profit and long-ter

Aleena HassanDec 11, 20259 min read

Strategies

Holiday Bundling Strategy: Boosting AOV and Clearing Inventory

As the holiday season kicks into gear, mid-sized DTC brands on Shopify are searching for that elusive double win: boosting average order value (AOV) while trimming excess inventory before year-end. Enter product bundling—a strategy experiencing a major resurgence as brands seek to offset deeper discounts and extract more value per shopper. Adobe Analytics reported Cyber Monday furniture discounts at 21% off compared to 8% last year, exemplifying the intensifying margin pressure (Modern Retail).

Aleena HassanOct 29, 20257 min read

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