Analysis
Shipping just got more expensive—and DTC operators are already feeling it in their P&Ls. On July 13, USPS rolled out its second rate increase of the year, raising Ground Advantage by 7.1% and adding a new $4 surcharge on “nonstandard” packages like poster tubes, large boxes,
Strategies
Meta’s AI chatbots can now message customers first. That means your brand can drop into a customer’s DMs—on Instagram, Messenger, or WhatsApp—with a friendly, helpful nudge that feels more like a concierge than a sales push. As of July 3, Meta confirmed it’s testing proactive
Strategies
When a brand hits $100M in revenue with a third of its team overseas, people pay attention. That’s exactly what True Classic pulled off—cutting traditional hiring costs while scaling at speed by pairing offshore talent with AI. And they’re not the only ones. In late June 2025,