tariffs

3 articles

Industry

Summer Standoff: Tariffs Are Coming Back—Is Your Supply Chain Ready?

On July 7, President Trump extended the “Liberation Day” tariff pause to August 1, 2025, giving DTC brands a 25-day grace period to brace for impact (Reuters). If negotiations with trade partners stall, the U.S. will reinstate a 10% tariff on all imports—plus country-specific surcharges up to 70% on categories like apparel, electronics, and raw materials (Clearco; Thomasnet). For DTC operators? It’s a logistical and margin nightmare. “We’re gambling every single day,” said Denise De Baun, CEO

Aleena Hassan5 min read
Pricing Power Moves to Boost AOV & Margins
Strategies

Pricing Power Moves to Boost AOV & Margins

Tariffs are up. Ad costs are rising. And mid-sized DTC brands are feeling the squeeze. If you're not actively tightening your pricing strategy in 2025, you're already behind. The good news? Small moves—upsells, bundles, pricing psychology—can drive big profit. The 2025 Margin Crunch: Why Pricing Strategy Just Got Urgent Margins are under pressure from every angle: IssueImpact on DTC BrandsTariffs10–145% increase in import costsAd CostsOngoing CAC inflation across channelsInflationHigher pr

Aleena Hassan2 min read
Tariffs Surge, DTC Supply Chains Shudder in 2025
Analysis

Tariffs Surge, DTC Supply Chains Shudder in 2025

In April, a tariff tsunami slammed global supply chains. The U.S. dropped a sweeping 10% tariff on most imports—then followed with a jaw-dropping 145% rate on Chinese goods just days later (China Briefing, 2025). For DTC brands, the impact was immediate: China-to-U.S. cargo volumes plunged by up to 60%, and founders were forced into rapid-fire adaptation mode (Stord, 2025). Some are now turning chaos into strategy—reshaping sourcing, pricing transparently, and tightening ops for the long haul.

Aleena Hassan3 min read

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