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The New Rules: CAC and LTV in a Changed DTC Landscape We’ve all seen the shift—DTC brands are no longer cruising on the back of cheap digital ads. The 2025 landscape demands a fresh playbook, with rising ad costs and privacy crackdowns reshaping how we think about the CAC vs LTV equation (Common Thread Collective). DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition costs, v