Industry
Amazon's Slowdown vs Shopify Surge: Q4 Signals for DTC Brands
Amazon’s Cooling E-commerce Growth: Q4 2025 in Review Amazon's Q4 2025 results tell a story of plateauing momentum. After years of pandemic-driven growth, Amazon's core e-commerce business has slowed noticeably. Online store sales rose at a single-digit pace year-over-year, a stark contrast to the explosive surges seen in the early 2020s. Third-party sellers, vital for many DTC brands, now account for nearly 60% of all items sold on Amazon (Wikipedia). However, even this sector shows only mode
Aleena Hassan5 min read
