Analysis
Beyond CAC: The New E-Commerce Strategy Metrics Redefining Brand Health
In 2025, DTC operators aren’t bragging about CAC (Customer Acquisition Cost) anymore. They’re talking TER, MER, and payback windows. With funding tightening and e-commerce growth cooling, Shopify brands are being held to a new standard: capital efficiency. You’re not judged on how fast you grow—but how well you do it. “If you’re starting in ecom, you better be thinking about profit from DAY ONE. Not some mythical LTV that’ll save you in year three.” — Operators Welcome to the era of smarter,
Aleena Hassan9 min read
