digital advertising

2 articles

Industry

Meta's New AI Small Business Push: What It Means for DTC

Meta’s AI Small Business Play: What DTC Founders Need to Know Meta’s latest move signals a major shift: small businesses are now at the heart of their strategy. With 250 million+ small businesses active on Facebook, Instagram, or WhatsApp (TechRadar), and SMBs forming the backbone of Meta’s ad revenue (NDTV), this isn’t just a marketing ploy. It’s a game-changing pivot that DTC operators on Shopify should be ready to leverage. So, what's in it for you? Meta unveils new SMB platform looking to

Aleena Hassan5 min read
Triple Whale Data: DTC Ad Costs Plunge 20% Post-Holiday, Boosting ROAS
Analysis

Triple Whale Data: DTC Ad Costs Plunge 20% Post-Holiday, Boosting ROAS

The Q1 Ad Discount: Triple Whale Reveals a 20% CPM Drop If you're steering a DTC brand, you know the Q4 hustle—ad costs skyrocket, and every impression feels like it's wrapped in gold. But here’s the silver lining for 2026: according to Triple Whale, social ad CPMs have dropped about 20% as we stepped into January. In simpler terms, those $10 December impressions now cost around $8—an unexpected discount that feels like a New Year’s gift (LinkedIn). January Meta Ads: Lower Competition, Cheaper

Aleena Hassan6 min read

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