brand loyalty

2 articles

Analysis

Repeat Customers Now Drive the Majority of Sales for DTC Brands

The Inflection Point: Repeat Buyers Are Now Your Growth Engine If you're still riding the acquisition hamster wheel, it's time to pivot. Nearly 60% of revenue for DTC brands now stems from repeat customers (Metrilo). Forget chasing every new customer like it's 2015. The real winners are those converting one-time buyers into loyal patrons who return and spend more over time. The numbers paint a clear picture: retention isn't just a strategy; it's survival. Why Retention Is Crushing Acquisition

Aleena Hassan8 min read
Gen Z’s Loyalty Gap: Why Young Consumers Resist DTC Brands
Analysis

Gen Z’s Loyalty Gap: Why Young Consumers Resist DTC Brands

The New Brand Reality: Loyalty Is Up for Grabs Running a modern DTC brand and noticing that Gen Z customers seem quick to jump ship? You’re not alone. A striking 81% of Gen Z and Millennial shoppers switched brands in the past year (LinkedIn: Marca). Essentially, four out of five young shoppers are ready to ghost even their preferred brands without much hesitation. For DTC operators, particularly those on Shopify, this isn't merely a marketing challenge—it's a call to action to overhaul how we

Aleena Hassan10 min read

More topics

IndustryStrategiesAnalysisTop Dtc Brands

The Smartest Brands Subscribe to DTC.Live

The intelligence every DTC operator needs to build, grow, and scale.