Strategies
If you’re running a DTC brand, you already know: the brands that win are the ones that actually listen to their customers. But “customer research” can sound like code for “money pit”—expensive agencies, endless surveys, and a six-figure invoice. The reality? Scrappy, DIY research is often the most
Strategies
Direct-to-consumer (DTC) eCommerce isn’t a sideshow anymore—it’s a core channel driving nearly one-fifth of U.S. online retail sales (eMarketer). In 2024, DTC sales hit $213B—up 178% since 2019 (Invesp), and they’re projected to reach $239.7B in 2025 (eMarketer). For founders, that growth comes
Industry
The DTC sector in 2025 is split down the middle. Legacy players like Warby Parker and Allbirds are retrenching. Warby is killing its famous Home Try-On program to funnel customers into its nearly 300 retail stores—because most people using HTO already lived near one (Retail Dive). Allbirds posted a
Industry
Forget the $50k studio shoot. Right now, the best-performing ads in DTC aren’t the ones that look like they belong in Vogue—they’re the ones that look like they were filmed in your kitchen, on your phone, with a little bit of mess in the background. If you’
Industry
Labor Day used to be a retail afterthought—now it’s a can’t-miss revenue driver for DTC brands, especially those on Shopify. In 2024, 67% of tracked DTC brands ran Labor Day promos, up 7 points from last year (Q4Archive). The message from the data is clear: Labor Day
Strategies
Let’s skip the hype: AI-powered content automation isn’t some distant future. For Shopify DTC brands, it’s already reshaping how operators build, launch, and scale. Think: launching a new SKU and having a full suite of on-brand ads, product descriptions, and visuals live before your second coffee—no
Strategies
Shopify’s Summer ’25 Edition introduced what many operators have been asking for: one-page checkout. Early tests show conversion lifts ranging from 7.5% on average to as high as 30% (ioVista). For mid-size brands preparing for Q4, it’s a chance to claw back margin at the most critical
Industry
Text messaging has evolved far beyond casual chats between friends. For businesses, especially consumer brands, it’s become one of the most powerful direct channels available. With open rates around 98% and 90% of texts read within three minutes, SMS consistently outperforms email and push notifications (Infobip). But not all
Strategies
Most mid-sized Shopify brands are still in summer mode—but seasoned DTC operators know Q4 wins are built long before the leaves turn. For direct-to-consumer leaders, August isn’t too early. In fact, it’s the unofficial kickoff for Black Friday and holiday campaign planning. As one DTC operator put
Industry
Shopify merchants are facing a new reality: AI shopping assistants are no longer hype—they’re here. OpenAI has launched a built-in shopping feature in ChatGPT, enabling users to discover, compare, and even purchase products directly through chat. For Shopify’s millions of DTC brands, ChatGPT is poised to become
Strategies
In today’s hyper-competitive Shopify DTC landscape, conversion rate is your true north. With digital ad costs climbing and traffic harder to acquire, squeezing more value from every site visit isn’t just smart—it’s survival (Thrive Themes). The upside? You don’t need a bigger ad budget to
Strategies
Shopify’s Summer ’25 Edition brought over 150 new features—from the high-performance Horizon theme to one-page checkout and AI-driven tools. These updates promise to help merchants “scale faster” and “sell smarter.” Early adopters of the one-page checkout are reporting 7.5–30% conversion lifts. It’s tempting to think