SEO

2 articles

Strategies

Content Marketing Comeback: DTC Brands Invest in SEO and Storytelling

The days of effortlessly riding on paid social's coattails are behind us in the DTC world. With customer acquisition costs (CAC) skyrocketing due to iOS privacy changes and fierce competition from giants like Temu and Shein, Shopify founders are revisiting the fundamentals of growth. Imagine this: the cost-per-click for certain retail terms has ballooned 16x between 2022 and 2024, particularly around Black Friday (Investing.com). It's a tough landscape, and as one e-commerce expert notes, “It’

Aleena HassanSep 26, 20257 min read

Analysis

Google’s Generative Search Upends Traffic: How DTC Brands Adapt to SGE

SEO isn’t dead, but it’s definitely not what it was last quarter. Google’s AI-powered Search Generative Experience (SGE) is changing the rules—fast. Instead of rewarding your hard-won #1 rankings with traffic, Google now answers many queries directly on the results page, no click required. If your Shopify store’s organic traffic is down, you’re not imagining things: SGE is already siphoning off a meaningful chunk of search clicks (SEOSandwitch). Here’s what’s really happening, and how DTC operat

Aleena HassanSep 16, 20255 min read

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