P2P

Text messaging has evolved far beyond casual chats between friends. For businesses, especially consumer brands, it’s become one of the most powerful direct channels available. With open rates around 98% and 90% of texts read within three minutes, SMS consistently outperforms email and push notifications (Infobip). But not all text messaging is created equal. In recent years, the industry has drawn a sharp line between P2P (person-to-person) messaging and A2P (application-to-person) messaging. U