Industry
Holiday 2025 E-Commerce Outlook: Slower Growth, Higher Stakes for DTC Brands
As we gear up for Holiday 2025, direct-to-consumer (DTC) brands face a pivotal moment. The pandemic-era e-commerce boom has waned, and growth is slowing dramatically. Online holiday sales are expected to climb by just 5.3% this year, a steep drop from last year's 8.7% increase (Reuters). For mid-sized DTCs, particularly those on Shopify, this makes Q4 a crucial battleground. With consumers tightening their belts amid persistent inflation, the brands that swiftly combine value with operational e
Aleena Hassan5 min read
