ecommerce101

Direct-to-consumer (DTC) eCommerce isn’t a sideshow anymore—it’s a core channel driving nearly one-fifth of U.S. online retail sales (eMarketer). In 2024, DTC sales hit $213B—up 178% since 2019 (Invesp), and they’re projected to reach $239.7B in 2025 (eMarketer). For founders, that growth comes with a challenge: the bar for differentiation, retention, and profitability has never been higher. This article breaks down the fundamentals every operator should be thinking about in 2025—from market sh