UGC

If you’re still throwing $10K+ at polished ads in 2025, you’re playing last year’s game. Shopify brands are getting smarter. They’re ditching big-budget influencer deals and stale Facebook creative for something leaner, more scalable, and more believable: micro-influencer UGC. According to StackInfluence, 86% of U.S. marketers are now betting on micro-influencers—and for good reason. Performance is stronger, content is fresher, and customers trust it more. “A lot of UGC ads are just ‘acting g