tech apps

Shopify’s Summer ’25 Edition brought over 150 new features—from the high-performance Horizon theme to one-page checkout and AI-driven tools. These updates promise to help merchants “scale faster” and “sell smarter.” Early adopters of the one-page checkout are reporting 7.5–30% conversion lifts. It’s tempting to think you can go all-native now. But for US-based, mid-size DTC brands, a lean, high-ROI app stack is still a competitive advantage. The real play is knowing which apps still drive measu