SMS marketing

2 articles

Industry

Yotpo’s Email Shutdown and Privy’s Sendlane Buy Signal ESP Shakeup

The Shopify retention toolkit just got a seismic jolt. Yotpo is sunsetting its email and SMS products by the end of 2025, leaving thousands of DTC brands scrambling for a Plan B (Recapture.io). Meanwhile, Privy’s snapping up Sendlane, folding in 6,000+ clients and doubling down on the “human-centric” ESP playbook (MartechCube). If you’re running a Shopify brand, this isn’t just industry noise—these moves impact your stack, retention revenue, and operational headaches. Yotpo SMS Shutdown (2025):

Aleena Hassan8 min read
Email vs SMS Marketing: Which Channel Drives More DTC Sales?
Analysis

Email vs SMS Marketing: Which Channel Drives More DTC Sales?

In the dynamic world of Shopify DTC brands, the ongoing debate between email and SMS marketing is more pertinent than ever. Both channels are essential players in the e-commerce toolkit, each offering unique advantages for retention and revenue generation. Email has long been the reliable workhorse, while SMS is the rising star with impressive engagement stats. So, founder to founder: where should your next investment lie? Let's dive into the latest data and insights from fellow operators. Op

Aleena Hassan5 min read

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IndustryStrategiesAnalysisTop Dtc Brands

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