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2 articles

Strategies

Why the Smartest Brands in DTC are Leaning in to P2P Sales

DTC operators love their acronyms: LTV, CAC, MER. But here’s one that actually deserves a spot in your playbook: P2P. Peer-to-peer sales isn’t about affiliates. It’s not multi-level marketing. And it’s definitely not new. You’ve seen it happen a thousand times—someone raves about a product in a WhatsApp group or answers a “where’d you get that?” comment in a TikTok reply. P2P is just people convincing people to buy. What’s changed is how DTC brands are now designing for those moments—using too

Aleena HassanJul 9, 20255 min read

Strategies

Retention Wins: A 2025 Playbook for DTC Loyalty

Customer acquisition costs keep climbing. And yet, for most brands, 70–80% of first-time buyers never come back (Eli Weiss). That stat alone is a red flag for any operator chasing profitability post-iOS14. The math is simple: if you’re not converting the customers you already paid for, your margins are leaking. Retention isn’t a nice-to-have. It’s where the margin lives. The One-and-Done Problem Here’s what DTC brands are really facing: * 80–90% of customers buy once and disappear (Eli We

Aleena HassanJun 16, 20252 min read

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