Industry
Yotpo’s Email Shutdown and Privy’s Sendlane Buy Signal ESP Shakeup
The Shopify retention toolkit just got a seismic jolt. Yotpo is sunsetting its email and SMS products by the end of 2025, leaving thousands of DTC brands scrambling for a Plan B (Recapture.io). Meanwhile, Privy’s snapping up Sendlane, folding in 6,000+ clients and doubling down on the “human-centric” ESP playbook (MartechCube). If you’re running a Shopify brand, this isn’t just industry noise—these moves impact your stack, retention revenue, and operational headaches. Yotpo SMS Shutdown (2025):
Aleena Hassan8 min read
