Prime Day

3 articles

Industry

Prime Day 2025: Shopify DTC Brands Navigate Amazon’s 4-Day Sale

Amazon turned Prime Day into a 96-hour event this year (July 8–11), and the rest of the internet had to play catch-up. With $23.8B in projected U.S. online spend across all retailers—a 28.4% jump YoY—it was less a shopping holiday and more a mid-summer retail land grab (Adobe). But the extended format changed shopper behavior. Day 1 sales were down 41% for one major Amazon partner, thanks to what they called the “treasure hunt effect”—customers browsing, waiting, and pulling the trigger later i

Aleena HassanJul 12, 20254 min read

Strategies

Prime Day 2025: Shopify DTC Brands' Ultimate Playbook

Prime Day isn’t just Amazon’s game anymore. In 2024, U.S. shoppers dropped $14.2 billion during the 48-hour event—an 11% jump from the previous year (Reuters). And in 2025, the stakes are even higher: Amazon’s extending the event to four full days (July 8–11), transforming it into a summer-long moment for all of eCommerce (Retail Dive). Here’s the catch: you don’t need to sell on Amazon to win Prime Day. In 2023, non-Amazon retailers still pulled $12.7 billion in sales during Prime Week (Linear

Aleena HassanJun 19, 20253 min read

Industry

Back-to-School Shifts to Summer — How DTC Brands Win

Back-to-school (BTS) no longer starts in August. In 2025, it kicked off right after Memorial Day, as major retailers raced to front-load promotions—and parents followed, wallets in hand (Retail Brew). For DTC brands, this isn’t just a calendar shift—it’s a competitive test. The brands that plan earlier, message smarter, and build around Prime Day will win the new BTS window. Those that don’t? They’ll miss it entirely. June Is the New August This isn't a theory. It's in the data: Metric202

Aleena HassanJun 13, 20253 min read

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