mistakes to avoid

The Q4 holiday season is the Super Bowl for DTC brands. With U.S. online holiday sales projected to rise just 5.3% this year—a sharp slowdown from last year’s 8.7% growth (Reuters)—every edge matters. Meta recently spotlighted six mistakes that routinely undercut campaign performance in Q4 (Meta Northern Summit). Here’s the founder’s playbook for sidestepping those pitfalls—and finishing the year strong. Meta Northern Summit: Key Takeaways on Creators, Paid Strategies | Shaun Fitzpatrick posted