loyalty programs

The Discount Dilemma: Rethinking Black Friday Black Friday and Cyber Monday often feel like a necessary evil for DTC operators—sacrificing margins in the pursuit of record sales. Every year, blanket discounts chip away at profits and erode brand value, training even your most loyal customers to wait for the next big sale (TYB). The “discount treadmill” is real—exhausting, expensive, and unsustainable. Winning Black Friday with Community, Not DiscountsBlack Friday’s future isn’t price wars—it’s