Analysis
Scrappy DTC Marketing Playbook: Doing More With Less in 2025
It’s not just vibes—mid-2025 has turned the screws on DTC marketing budgets. In April, 54% of businesses froze or cut marketing spend. That number jumped to 61% among retail brands specifically (DTC Times). Operators aren’t panicking. They’re pivoting—toward smarter retention plays, cheaper acquisition hacks, and tools that reduce overhead without sacrificing growth. In Q3, “scrappy” isn’t a vibe shift. It’s a survival skill. Here’s what’s working. Where the Dollars Are Actually Going The b
Aleena Hassan3 min read
