Analysis
Google’s Generative Search Upends Traffic: How DTC Brands Adapt to SGE
SEO isn’t dead, but it’s definitely not what it was last quarter. Google’s AI-powered Search Generative Experience (SGE) is changing the rules—fast. Instead of rewarding your hard-won #1 rankings with traffic, Google now answers many queries directly on the results page, no click required. If your Shopify store’s organic traffic is down, you’re not imagining things: SGE is already siphoning off a meaningful chunk of search clicks (SEOSandwitch). Here’s what’s really happening, and how DTC operat
Aleena Hassan5 min read
