father's day

Father’s Day 2025 just became the highest-grossing in U.S. history—$24 billion in total spend, up from $22.4B last year (NRF). Despite economic pressure, 47% of consumers spent more than they did in 2024, with the average shopper dropping $199.38 per gift. The highest-spending demo? 35–44-year-olds, averaging $278 each (RetailWit). What They Bought: Personalization + Experience Shoppers weren’t just grabbing gift cards—they prioritized unique and meaningful experiences. According to the NRF,