Industry
From Basics to Bold: The DTC Rebrands Powering a Comeback
Just last week, Outdoor Voices founder Ty Haney hopped on Instagram Live to announce her return—and she didn’t come back quietly. Once known for its neon color-blocked workout sets, the brand’s latest drop swaps spandex for polished A-line dresses, crisp cotton button-ups, and cashmere cardigans designed to layer over sports bras (BoF, Inc.) “I’m really expanding this recreational style beyond what you wear to sweat in,” Haney told fans, framing the shift as a 180° pivot to meet today’s tastes
Aleena Hassan3 min read
