Strategies
Direct Mail’s Digital Comeback: Turning Paper into Conversions
You don’t need another Facebook ad. You need a channel your competitors are ignoring. Direct mail is back—and for mid-size DTC brands, it’s quietly becoming a profit lever. Benchmarks show ~41% average ROI on direct mail, outpacing search and social, and 80–90% open rates that dwarf email’s ~20–30% (PowerDirect; DRMG). That’s not nostalgia. It’s performance. 10 Reasons DTC Brands Are Turning to Direct Mail AdvertisingSee why DTC brands are using direct marketing and earning higher ROI, better r
Aleena Hassan4 min read
