Analysis
Repeat Customers Now Drive the Majority of Sales for DTC Brands
The Inflection Point: Repeat Buyers Are Now Your Growth Engine If you're still riding the acquisition hamster wheel, it's time to pivot. Nearly 60% of revenue for DTC brands now stems from repeat customers (Metrilo). Forget chasing every new customer like it's 2015. The real winners are those converting one-time buyers into loyal patrons who return and spend more over time. The numbers paint a clear picture: retention isn't just a strategy; it's survival. Why Retention Is Crushing Acquisition
Aleena Hassan8 min read
