creative strategy

Forget the $50k studio shoot. Right now, the best-performing ads in DTC aren’t the ones that look like they belong in Vogue—they’re the ones that look like they were filmed in your kitchen, on your phone, with a little bit of mess in the background. If you’re running a Shopify brand and you’re still prioritizing glossy, pixel-perfect creative, you’re probably leaving money on the table. Let’s get into why “ugly” ads are winning, what the data really says, and how you can make the shift without