Strategies
Content Marketing Comeback: DTC Brands Invest in SEO and Storytelling
The days of effortlessly riding on paid social's coattails are behind us in the DTC world. With customer acquisition costs (CAC) skyrocketing due to iOS privacy changes and fierce competition from giants like Temu and Shein, Shopify founders are revisiting the fundamentals of growth. Imagine this: the cost-per-click for certain retail terms has ballooned 16x between 2022 and 2024, particularly around Black Friday (Investing.com). It's a tough landscape, and as one e-commerce expert notes, “It’
Aleena Hassan7 min read
