Industry
Community at the Core: How Little Sleepies Turned Fans into a $100M DTC Juggernaut
When we talk growth in the DTC space, the conversation usually swivels straight to paid ads. Yet, Little Sleepies—the bamboo pajamas brand that Maradith Frenkel started in her garage back in 2017—went against the grain. Instead of diving headfirst into Facebook ad spends and influencer campaigns, Frenkel zeroed in on cultivating a fiercely loyal community from the get-go. “It’s really a testament to the power of the mom community... I started this company out of my garage... with an unwavering
Aleena Hassan7 min read
