Strategies
Collab Culture: How DTC Brands Drive Hype with Partnerships
In July 2025, Crocs and Touchland dropped a Jibbitz-compatible hand sanitizer. Tony’s Chocolonely and Hot Take Dough launched a limited-run frozen s’mores cookie dough for World Chocolate Day. Both sold out. Both blew up online. And both proved what savvy DTC founders already know: a good brand collab is worth more than a six-figure ad buy. In a world where CACs keep rising and attention is rented, partnerships offer something better: borrowed trust, swapped audiences, and organic hype. Let’s b
Aleena Hassan4 min read
