BFCM strategy

2 articles

Strategies

How to Scale Customer Support for Black Friday’s 10x Volume

The Black Friday Support Surge: 10× Volume, 10× Pressure For DTC founders, Black Friday/Cyber Monday (BFCM) isn't a holiday—it's a full-blown stress test. Order volumes can climb 10–50× above the norm (garr.io), but what really shakes things up is the avalanche of support tickets that follow. Consider a wellness brand that once marked a milestone with 400 units sold in a month. Come Black Friday, they skyrocketed to 12,000 orders in just 48 hours, amassing 2,400 support tickets in the same tim

Aleena Hassan8 min read
Black Friday Email & SMS: Tactics for DTC Brands on Shopify
Strategies

Black Friday Email & SMS: Tactics for DTC Brands on Shopify

Black Friday: The High-Stakes Game of Owned Channels Black Friday isn't just another sale—it's the Super Bowl of e-commerce for Shopify-powered DTC brands. In 2023, Shopify merchants hit a staggering $3.36 billion in sales on Black Friday alone, marking a 21% increase from the previous year (Modern Retail). But with that gold rush comes fierce competition: inboxes and lock screens are flooded as brands double down on owned channels. DTC Briefing: Takeaways from this year’s Black Friday results

Aleena Hassan8 min read

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