ai shopping assistant

Shopify merchants are facing a new reality: AI shopping assistants are no longer hype—they’re here. OpenAI has launched a built-in shopping feature in ChatGPT, enabling users to discover, compare, and even purchase products directly through chat. For Shopify’s millions of DTC brands, ChatGPT is poised to become a powerful new storefront (LinkedIn). Here’s what’s changing—and how DTC operators can get ahead. OpenAI is working with Shopify to bring shopping directly into ChatGPTThe move pushes Ch