ai ads

Meta’s New AI Ad Suite: 25% Higher ROAS—Game-Changer or Just Hype? For Shopify DTC brands, squeezing every bit of efficiency is crucial, especially in the post-iOS14 landscape where old Facebook Ads strategies are obsolete. So when Meta claims its AI-powered ad suite is boosting ROAS by 25%—that’s $4.13 for every $1 spent, compared to $3.30 two years ago—you’re intrigued but rightfully skeptical. Is this a genuine win for DTC operators, or just slick marketing? Let’s dive into what really matte