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Navigating the current digital landscape as a Shopify brand founder means ensuring every advertising dollar stretches further than ever. Customer acquisition costs have skyrocketed, climbing approximately 60% since 2020 (Causality Engine). Plus, Apple's privacy updates have obscured up to 75–85% of iOS activity, leaving advertisers grappling with diminished visibility (Causality Engine). As a result, your Facebook or Google dashboard might boast a stellar return on ad spend (ROAS), but the prett

DTC founders aren’t just media buyers anymore—they’re creative ops managers. In 2025, the smartest brands on Shopify aren’t scaling with one great ad. They’re scaling by launching 30–50 new creatives per week. “What got Obvi to $100M in lifetime revenue would bankrupt most brands today. The DTC playbook has completely flipped.” — Ashvin Melwani, LinkedIn What got Obvi to $100M in lifetime revenue would bankrupt most brands today. | Ashvin MelwaniWhat got Obvi to $100M in lifetime revenue would