Industry
TikTok vs. Meta: Where DTC Brands Are Actually Driving Sales in 2025
TikTok Shop is surging. Meta’s dialing back. And Shopify brands are caught in the middle—testing budgets, shifting bets, and trying not to get whiplash from algorithmic whack-a-mole. As of June 2025, we’re deep in a platform tug-of-war for eCommerce dominance. One’s a discovery engine turned storefront.