Industry
On July 7, President Trump extended the “Liberation Day” tariff pause to August 1, 2025, giving DTC brands a 25-day grace period to brace for impact (Reuters). If negotiations with trade partners stall, the U.S. will reinstate a 10% tariff on all imports—plus country-specific surcharges up to 70%
Strategies
Tariffs are up. Ad costs are rising. And mid-sized DTC brands are feeling the squeeze. If you're not actively tightening your pricing strategy in 2025, you're already behind. The good news? Small moves—upsells, bundles, pricing psychology—can drive big profit. The 2025 Margin Crunch: Why
Analysis
In April, a tariff tsunami slammed global supply chains. The U.S. dropped a sweeping 10% tariff on most imports—then followed with a jaw-dropping 145% rate on Chinese goods just days later (China Briefing, 2025). For DTC brands, the impact was immediate: China-to-U.S. cargo volumes plunged by up