Industry
Black Friday is like the Super Bowl for e-commerce. In 2024, 197 million Americans took to shopping over Thanksgiving weekend, fueling a massive $10.8 billion in online Black Friday spending—a 10% increase from the previous year (Reuters). Shopify merchants alone saw $11.5 billion over Black Friday/Cyber
Analysis
In 2025, direct-to-consumer (DTC) brands find themselves navigating a divided landscape: some sectors are enjoying a boom, while others face significant challenges. As operators on Shopify are acutely aware, the current environment demands agility and insight. So, where is growth flourishing, and where is it stalling? Let's dive
Strategies
As the holiday season kicks into gear, mid-sized DTC brands on Shopify are searching for that elusive double win: boosting average order value (AOV) while trimming excess inventory before year-end. Enter product bundling—a strategy experiencing a major resurgence as brands seek to offset deeper discounts and extract more value
Industry
As we gear up for Holiday 2025, direct-to-consumer (DTC) brands face a pivotal moment. The pandemic-era e-commerce boom has waned, and growth is slowing dramatically. Online holiday sales are expected to climb by just 5.3% this year, a steep drop from last year's 8.7% increase (Reuters)
Strategies
Let’s skip the hype: AI-powered content automation isn’t some distant future. For Shopify DTC brands, it’s already reshaping how operators build, launch, and scale. Think: launching a new SKU and having a full suite of on-brand ads, product descriptions, and visuals live before your second coffee—no