Industry
DTC’s New Frontiers: 2025’s Breakout Brands in Untapped Niches
In 2025, direct-to-consumer (DTC) brands shattered the mold, diving into "fringe" categories like zero-proof beer, hormone health, sexual wellness, and functional candy. These aren't just buzzwords—they're billion-dollar markets in the making. With the share of Americans who drink alcohol at a historic low
