Meta’s latest Shopify integration just handed DTC brands a new lever for better post-purchase CX: native WhatsApp order tracking. Rolled out July 11 at Meta’s Conversations 2025 event, the update lets Shopify stores send real-time shipping updates and confirmations through WhatsApp—marking the first time U.S. brands
More Shopify stores are closing than opening in mid-2025. That stat alone has rattled DTC circles—and the 20–25% YoY revenue dip for smaller brands in June only confirms what operators have felt all quarter: this isn’t just a summer slowdown, it’s a real shakeout . “The dip
In 2025, DTC operators aren’t bragging about CAC (Customer Acquisition Cost) anymore. They’re talking TER, MER, and payback windows. With funding tightening and e-commerce growth cooling, Shopify brands are being held to a new standard: capital efficiency. You’re not judged on how fast you grow—but how
Amazon turned Prime Day into a 96-hour event this year (July 8–11), and the rest of the internet had to play catch-up. With $23.8B in projected U.S. online spend across all retailers—a 28.4% jump YoY—it was less a shopping holiday and more a mid-summer
In July 2025, Crocs and Touchland dropped a Jibbitz-compatible hand sanitizer. Tony’s Chocolonely and Hot Take Dough launched a limited-run frozen s’mores cookie dough for World Chocolate Day. Both sold out. Both blew up online. And both proved what savvy DTC founders already know: a good brand collab
The numbers don’t lie. After a relatively strong Q1, many DTC brands on Shopify are watching sales stall out this summer. But is it just another sluggish July—or the start of a broader reset? From rising tariffs and margin pressure to consumer confidence cratering, the mid-2025 picture is
In May, David Nutrition stunned the DTC world with a $75M Series A at a $725M valuation—just 12 months after launch. The bar brand, co-founded by RXBar’s Peter Rahal, landed in 3,000+ retail stores and is pacing toward $100M in year-one revenue (Finsmes, Athletech News). Investors like
DTC operators love their acronyms: LTV, CAC, MER. But here’s one that actually deserves a spot in your playbook: P2P. Peer-to-peer sales isn’t about affiliates. It’s not multi-level marketing. And it’s definitely not new. You’ve seen it happen a thousand times—someone raves about a
You’ve seen the same stack 100 times: Klaviyo, ReCharge, Loop, maybe a loyalty widget. Solid. But if that’s where your tech stack stops, you’re probably leaking revenue in a dozen places. Because under the surface of the Shopify App Store—beneath the top 10 charts and “Staff
Meta’s AI chatbots can now message customers first. That means your brand can drop into a customer’s DMs—on Instagram, Messenger, or WhatsApp—with a friendly, helpful nudge that feels more like a concierge than a sales push. As of July 3, Meta confirmed it’s testing proactive
On July 7, President Trump extended the “Liberation Day” tariff pause to August 1, 2025, giving DTC brands a 25-day grace period to brace for impact (Reuters). If negotiations with trade partners stall, the U.S. will reinstate a 10% tariff on all imports—plus country-specific surcharges up to 70%
Most DTC brands are trying to squeeze 10% growth out of bloated acquisition costs. A few are casually racing to $50 million. In a June 19 breakdown, Eli Weiss dissected the new class of rocketship brands—DTC startups hitting $30–$50M in revenue within one or two years (Eli Weiss)
Strategies
The “your customers won’t download it” era of branded apps is over. In the past week alone, multiple Shopify operators have shared wins from rolling out mobile apps—not just to look more polished, but to unlock free push messaging, simplify reorders, and drive loyalty on autopilot. One founder
Strategies
When a brand hits $100M in revenue with a third of its team overseas, people pay attention. That’s exactly what True Classic pulled off—cutting traditional hiring costs while scaling at speed by pairing offshore talent with AI. And they’re not the only ones. In late June 2025,
Analysis
It’s not just vibes—mid-2025 has turned the screws on DTC marketing budgets. In April, 54% of businesses froze or cut marketing spend. That number jumped to 61% among retail brands specifically (DTC Times). Operators aren’t panicking. They’re pivoting—toward smarter retention plays, cheaper acquisition hacks, and
Stories
Glossier, once the crown jewel of DTC beauty, just announced another pivot: CEO Kyle Leahy is stepping down, with founder Emily Weiss back in the mix to help find her replacement. The move comes days after Glossier expanded its fragrance line and declared it’s entering a “new phase of
Strategies
It’s mid-2025, and a lot of DTC brands are learning the hard way: subscription success isn’t about signing customers up. It’s about getting them to stay. According to Chargebee, 42% of B2C subscription companies are seeing churn rates above 3% per month, and 16% are pushing past
Industry
In June 2025, a funny thing happened: some of the world’s loudest brands went quiet. According to Modern Retail, nearly 40% of Fortune 500 and Global 100 companies scaled back Pride campaigns this year—and not one planned to increase them. The reason? Political pressure. A full 61% of
Stories
In June 2025, Dude Wipes closed a private equity deal with TSG Consumer Partners—and it’s not just a “funny brand gets funding” headline. It’s a case study in how DTC operators can build sticky brands, scale into retail without bloating, and still hold onto the thing that
Industry
TikTok Shop is surging. Meta’s dialing back. And Shopify brands are caught in the middle—testing budgets, shifting bets, and trying not to get whiplash from algorithmic whack-a-mole. As of June 2025, we’re deep in a platform tug-of-war for eCommerce dominance. One’s a discovery engine turned storefront.
Strategies
If you’re still throwing $10K+ at polished ads in 2025, you’re playing last year’s game. Shopify brands are getting smarter. They’re ditching big-budget influencer deals and stale Facebook creative for something leaner, more scalable, and more believable: micro-influencer UGC. According to StackInfluence, 86% of U.S.
Strategies
The cookie’s crumbling—and for Shopify brands, that's not a punchline. Google will phase out third-party cookies by the end of 2024 (CookieInformation), and platforms like Apple and Meta are tightening data privacy even further. The days of cheap, passive tracking are gone. The smart DTC brands?
Analysis
Father’s Day 2025 just became the highest-grossing in U.S. history—$24 billion in total spend, up from $22.4B last year (NRF). Despite economic pressure, 47% of consumers spent more than they did in 2024, with the average shopper dropping $199.38 per gift. The highest-spending demo? 35–
Stories
Most mid-sized Shopify brands follow a well-worn roadmap: launch DTC, scale through paid ads, then aim for Sephora or Target. Skimpies didn’t get the memo. The TikTok-native brand just made its first national retail appearance—not at a luxury boutique, but at TJ Maxx and Marshalls, signaling a bold